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Establishment of The Shooting Range
Nečasová, Silvie ; Pulicar, Jaroslav (referee) ; Koráb, Vojtěch (advisor)
This thesis considers the proposed business plan – establishment of the shooting range, which outlines the present difficult conditions which exist in the society. Thesis is conceived as a project for investor with sufficient funding for implementation. It is derived from a complex analyses of the external and internal factors, changes and estimates of internal performance parameters aligned to the agreed strategic design. The aim is to produce a essential document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal.
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Proposals to Change the Company's Marketing Mix
Jakubčík, Milan ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of a family bistro. The work is divided in to three main parts. The theoretical part defines important marketing concepts. The following is an analytical approach to the current state of the company and evaluation of a questionnaire survey. In the design part, based on the performed analysis, proposals are made to change the marketing mix of the company, that could lead to strengthening the loyalty of current customers and reaching to new customers in the future.
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Marketing Strategy Proposal for a Selected Fast-food Restaurant
Le Thi, Tra Mi ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with a proposal of a marketing strategy for an Asian fast food outlet. An emphasis is placed primarily on identification and description of the internal and external factors of the outlet using a marketing research. The importance of this work is seen in the presentation of the own proposal of the marketing strategy, timeframe definition, cost quantification and risk identification.
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Proposal of Change of Marketing Communication of a Particular Atelier
Mičíková, Petra ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.
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Proposal to improve the marketing mix of the company
Danyliuk, Bohdan ; Hlaváček, Jan (referee) ; Ulč, Jakub (advisor)
The bachelor thesis is devoted to the analysis of the marketing mix of the pizzeria "Basilico". The theoretical part defines important marketing concepts. This is followed by an analytical approximation of the current state of the enterprise and an evaluation of the questionnaire survey. In the last part, based on the conducted analyzes, proposals were made to change the marketing mix of the enterprise, which in the future could lead to strengthening the loyalty of existing customers and reaching new customers.
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Marketing Strategy Proposal for a Selected Fast-food Restaurant
Le Thi, Tra Mi ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with a proposal of a marketing strategy for an Asian fast food outlet. An emphasis is placed primarily on identification and description of the internal and external factors of the outlet using a marketing research. The importance of this work is seen in the presentation of the own proposal of the marketing strategy, timeframe definition, cost quantification and risk identification.
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Proposals to Change the Company's Marketing Mix
Jakubčík, Milan ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of a family bistro. The work is divided in to three main parts. The theoretical part defines important marketing concepts. The following is an analytical approach to the current state of the company and evaluation of a questionnaire survey. In the design part, based on the performed analysis, proposals are made to change the marketing mix of the company, that could lead to strengthening the loyalty of current customers and reaching to new customers in the future.
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Návrh stratégie pre INGOTRANS spol. s.r.o.
Podhradská, Dominika
Podhradská, D. Strategy proposal for INGOTRANS spol., s.r.o. Bachelor thesis. Brno: Mendel University in Brno, 2018. The aim of bachelor thesis is to design a strategy for INGOTRANS spol., s.r.o. com-pany by analysing external and internal environment. The theoretical part of the thesis is based on literature, in which are named and described important defini-tions and methods of strategic management. In the result part is external envi-ronment explored by PESTE analysis and Porter Value Chain. The internal envi-ronment is explored by Marketing Mix 7P. Based on the results of the analyses are threats, opportunities, weaknesses and strengths lined up into EFE and IFE ma-trix. The factors are lined up in SWOT matrix and one of them is chosen to realiza-tion. The selected strategy by the company is economically evaluated.
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Proposal of Change of Marketing Communication of a Particular Atelier
Mičíková, Petra ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.
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Establishment of The Shooting Range
Nečasová, Silvie ; Pulicar, Jaroslav (referee) ; Koráb, Vojtěch (advisor)
This thesis considers the proposed business plan – establishment of the shooting range, which outlines the present difficult conditions which exist in the society. Thesis is conceived as a project for investor with sufficient funding for implementation. It is derived from a complex analyses of the external and internal factors, changes and estimates of internal performance parameters aligned to the agreed strategic design. The aim is to produce a essential document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal.
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